Analysis of Emmerdale trailer

This particular advert of Emmerdale is based around the return of an old character (Charity) returning back to the soap. Through out the advert there are constant references to her previous behaviour in the soap. we get the impression this was mainly negative and outrageous.

Through out the whole advert there is a constant sense of the unknown (where did she go? why is she returning? whats going to happen next?).The dark misty atmosphere adds to the tension of this. Its set with a 1930s theme, shes almost playing the role of a glamours woman whos leading a double life, who possibly left the soap on a bad note. We see that it is late at night, she gets out of bed (leaving her partner who is asleep in the bed)to go to the next room. As she does so removes a wig that she was wearing this could suggest a change in character. From the mise-en-scene we see that it is a grand mansion with ornate classic decor hinting at her (maybe new found) wealth. Once she is in the grand bathroom she undresses, she is almost flirting with the camera, as if she knows people are watching her. Whilst doing so she kisses the mirror, this adds to the narrative enigmas in the advert, keeping the audience in suspense. This also my suggest that she is leaving the kiss as a goodbye to the man we saw earlier. However it could also suggest that she is turning over a new leaf, saying goodbye to her old character. From the advert we get the impression that her charcter uses her sexuality to get what she wants.

Once she is in the bath the camera zooms into her eyes as they close, this is a very effective shot as the eyes show all true emotions. This could suggest that this confident image/impression we get from her could be a persona and that really her eyes show that she is infact quite scared/anxious.

As the camera zooms out of her eyes she is now outside in heavy rain at night. Automatically loads of narrative enigmas arise from this. We see that she notices a road sign saying 'Emmerdale'-her destination then the camera faces her and we see that she a mischievous look on he face, this gets the audience thiniking what could have happened? or what is going to happen? In the background we see a car driving up the road towards us, she hails the car which then stops to let he rin. The shot cuts and the camera is now inside the car facing her as she gets into the car, from the look on her face the audience get the impression that she may known the driver, this also adds to the tension and suspense of the shot. We then see the car drive away, could troubl be arriving in Emmerdal? As the advert ends "its anything but quiet in the country" comes up suggesting she is trouble confirming our assumption, the song 'Troubl Blues' by Sam Cooke that is played through out also confirms her label of trouble.